| September 2007 | Tamedia | Corporate Design
Tamedia is a leading Swiss media company publishing a variety of newspapers and magazines. The company is also active in television, radio and online media.
In the course of a strategic reorganization of its subsidiaries Tamedia decided to make their visual representation consistent with the overall corporate design.
On behalf of MCC Maurer Creative Concepts AG, a Swiss advertising agency, Acuity developed and realized a modular logo system that allows easy integration of new subsidiaries’ logos into the corporate family design.
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| June 2007 | Acuity | Relaunch Website
It’s all been happening in June. Acuity has revised its own website which now reflects the expanded range of services it offers. The site also presents work that Acuity has carried out for companies of different sizes both here in Switzerland and abroad.
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| May 2007 | Firefly | Logo Design
The Taiwanese company FIREFLY Engineering has made its name far beyond the region through the development of its innovative light systems.
Acuity has been entrusted with the "FIREFLY" brand development. To build the brand the name "FIREFLY" will feature in a central position as it represents the core competence whilst at the same time forms the visual basis for the logo development.
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| April 2007 | Trilogos | Chronicle
The Trilogos Institut offers personality training courses including also in-service diploma courses.
Acuity has been entrusted with the implementation of the new "Chronology" section on the Trilogos website which illustrates the 18 year long history of the Trilogos Institut.
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| March 2007 | Medithink | Coporate Design
Medithink develops innovative marketing communications and media concepts mainly in the health care sector.
Acuity has been entrusted with the corporate design and has created a visual image for the Japanese company that reflects their company culture.
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| March 2007 | Reelight | Data Sheets
The Danish company Reelight has made its name known far beyond the region with its development of innovative, battery-free bicycle lights.
Acuity has developed various datasheets with technical background information. The datasheets are used mainly as sales documentation.
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| March 2007 | Acuity | Acuity is now "Acuity GmbH"
Acuity becomes a limited liability company. This step reflects owner and founder Stefan Yanku’s expansion of the business across both media and continents.
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| February 2007 | Transact | Localization
The Japanese trading company Transact K.K has selected Acuity as their communications partner for the whole of Europe. Transact has set itself the goal of introducing European brands into Japan.
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| February 2007 | Installers | Brochures
Installers is a dynamic, customer-oriented Danish company in the IT sector. It offers IT systems and IT management and training.
Acuity has designed brochures to provide an overview of the different product offerings and to present the services and courses available. And all in the spirit of the company tagline: "Simplifying complex infrastructure".
This was a multi-lingual project delivery in English and Danish.
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| January 2007 | Hanpon | Corporate Design
The Swiss company Hanpon represents hand-picked Japanese creatives and Japanese brands in Europe.
Acuity has been entrusted with a comprehensive corporate design project. The remit of the order includes the design of the business stationery and the development of brochures and the creation of the online image of the company. In an initial phase Hampon has presented the logo to the public.
Acuity is also responsible for research work in Japan and for the creation of German/Japanese documentation and presentations. Acuity also supports Hanpon in an advisory capacity and translates international correspondence.
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| November 2006 | Reelight | Localization Japan
Reelight has now been very successful in Scandinavia and is now venturing into the Japanese market. To launch itself the company presented its product range at the Cycling Exhibition in Tokyo.
Acuity adapted the packaging designs from a visual and contextual point of view to the Japanese market and produced Japanese documentation for the presentation.
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| October 2006 | Installers | Corporate Design
Installers is a dynamic, customer-oriented Danish company in the IT sector. It offers IT systems and IT management and training.
Acuity has been commissioned to rework the visual image with the objective of making the inner values of the company more clearly visible externally.
The project comprised a considerable but subtle redesign of the logo and the complete new development of the corporate design.
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| September 2006 | Trilogos | Editorial Design
Acuity designs and illustrates the comprehensive teaching aid series that the Trilogos Institute makes available for its students.
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| August 2006 | Reelight | Package Design Generation 2
The Danish company Reelight has made its name known far beyond the region with its development of innovative, battery-free bicycle lights.
The company is now adding to its range with two light models.
For this occasion Acuity revitalised the design visually underlining that the company is constantly developing. 48 new packaging pieces were created which contained English, Danish, French and German language versions.
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| July 2006 | Nanowood | Coporate Design
The Danish company Nanowood develops synthetic wood products which are used amongst other things in architecture as claddings and coverings.
Acuity has profiled the company image with the creation of a distinctive corporate design.
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| June 2006 | LungenLiga | Non-smoking campaign
On the initiative of the English writer Stan Fineman and in conjunction with him, a cheeky, attention-grabbing non-smoking campaign has been created. This is supported by the Lungenliga. (Lung League)
The subjects handled by Acuity are visible in the healthcare sector and are distributed via the cards-for-free network in bars.
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| May 2006 | Roellin-Books | Adverts
Roellin-Books is an online book store specialised in teaching aids and magazines involving the Japanese language.
As part of the relaunch of the online shop Acuity developed a print advert for Roellin-Books based on the previous year’s advertising campaign and it was accompanied by Google Adwords Text Adverts.
The objectives of the campaign namely to publicise the relaunch of Roellin-Books and to steer more visitors to the online shop were achieved.
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| May 2006 | Roellin-Books | Online-Shop Relaunch
Roellin-Books is an online book store specialised in teaching aids and magazines involving the Japanese language.
The company can expand its range: 3A Corporation, the Japanese educational publisher appointed Roellin Books as its official and exclusive European representative.
To mark this occasion Acuity refreshed the website and enhanced the online shop with quite a few new products.
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| April 2006 | Trilogos | Editorial Design
The Trilogos Institute Head Linda Roethlisberger published her new and ninth book entitled: "The Trilogos-PsyQ®Method".
Acuity designed the volume which covered over 200 pages and illustrated the work with numerous drawings. It was published by the Peter Lang Verlag.
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| March 2006 | Reelight | Online Marketing
The Danish company Reelight specializes on the development of innovative, battery-free bicycle lights.
Acuity is developing online campaigns for the company in the form of banner adverts, accompanied by Google Adwords Text Adverts.
The study is focused around the results of a study carried out by Aalborg University which examined the performance of the Reelight Bicycle lights.
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| March 2006 | Acuity | New Location
The remodelling of Zurich’s Maag-Areal meant Acuity had to move. The new location is Staffelstrasse 10, 8045 Zurich, close to the new urban mall "SihlCity". "Downtown Switzerland".
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| February 2006 | Tuga Sunwear | Catalogue summer collection 2006
Tuga Sunwear is a children’s bathing fashion label whose fabrics almost completely block UV rays through its sun protection factor of 50+. Tuga Sunwear combines protection with fun and is both functional and fashionable.
Acuity produced the catalogue for the Tuga Sunwear Summer Collection 2006 providing a full-service from the photo concepts to the graphic design.
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| December 2005 | Reelight | Website and Online Shop
The Danish company Reelight specializes on the development of innovative, battery-free bicycle lights.
Acuity developed the content and layout of the Reelight Website which focuses on the safety, technology and performance of the Reelight bicycle lights.
In addition to its Europe-wide sales Reelight is also focused on online marketing and in spring launched an online shop. Acuity was responsible for the design and production.
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| November 2005 | Reelight | Package Design
The Danish company Reelight specializes on the development of innovative, battery-free bicycle lights.
Acuity has developed for Reelight a bilingual packaging concept for lights and accessories. This is in six language versions and builds on the following basic tenet: The packaging is the first contact between the brand and the customer and therefore one of the most important contact points overall.
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| October 2005 | Reelight | Coporate Design
The Danish company Reelight specializes on the development of innovative, battery-free bicycle lights.
The company motto: Safety through visibility. "Be seen more clearly – day and night" was the jointly developed slogan. A philosophy which also underlines the visual image. The corporate design uses clear graphics and typography in order to emphasise the unique character of Reelight.
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| September 2005 | Sophie Lovell | Website
Resident in Berlin, the British writer Sophie Lovell writes for renowned publications (including Qvest, Wallpaper and Birkäuser Verlag).
Acuity brings Sophie Lovell’s work to the web, implementing her portfolio online.
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| August 2005 | Trilogos | Website
The new web will present the company and report on current activities. In addition in future the internet site will host the new quarterly company online magazine "Elementi" offering a regular reading pleasure.
Acuity was commissioned to implement this comprehensive redesign. The completed design makes the content the focus point and combines the different areas into a homogenous look with an easy-to-use user interface.
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| July 2005 | Switch to Mobile | Corporate Design
Switch to Mobile mainly develops software for mobile communications solutions in the IT communication systems sector.
Acuity was commissioned for the corporate design project. The objective was to subtly redesign the existing logo and design new business stationary and documentation.
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| June 2005 | Sophie Lovell | Corporate Design
Resident in Berlin, the British writer Sophie Lovell writes for renowned publications (including Qvest, Wallpaper and Birkäuser Verlag).
Acuity created new business cards and business stationary for her. The clear graphic line and the elegant understatement is perfectly attuned to Sophie Lovell’s activities.
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| May 2005 | Dentaline | Coporate Design
A team of dental technicians go self-employed and open their own dental technical laboratory.
Acuity supported the company in its naming procedure and developed the corporate design. The aim of the visual appearance was to illustrate the seriousness required in conjunction with the modern approach of the team.
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| April 2005 | Tuga Sunwear | Online Shop
Tuga Sunwear is a children’s bathing fashion label whose fabrics almost completely block UV rays through its sun protection factor of 50+. Tuga Sunwear combines protection with fun and is both functional and fashionable.
In addition to its Europe-wide sales Tuga Sunwear is also focusing on online marketing and has launched an online shop for the summer season packed full with practical UV information. Acuity was responsible for the design and production.
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| April 2005 | Tuga Sunwear | Brochures
Tuga Sunwear is a children’s bathing fashion label whose fabrics almost completely block UV rays through its sun protection factor of 50+. Tuga Sunwear combines protection with fun and is both functional and fashionable.
As part of a PR campaign an information brochure answered questions relating to UV radiation and prevention. This was produced by Tuga Sunwear - a company specialising in swimwear fashions with integrated UV protection.
Acuity produced this brochure which also featured the new Tuga Collection in a trendy yet clear style letting children feel they were being addressed as adults.
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| March 2005 | NJK Leathers | Online Shop
The American label NJK Leathers produces biker attire for highway fans. The company is now putting out its feelers to Europe.
Acuity has developed a slender shop solution which met the professional requirements.
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| February 2005 | Tuga Sunwear | Coporate Design
Tuga Sunwear is a children’s bathing fashion label whose fabrics almost completely block UV rays through its sun protection factor of 50+. Tuga Sunwear combines protection with fun and is both functional and fashionable.
Acuity helped the company to communicate this statement in a visual and consistent manner. Order remit: complete image – from letter heads to price tags.
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| January 2005 | Duet Group | Corporate Website
The Duet Group is an international finance company based in London.
In conjunction with the freelance Art Director Benny Goldstein, Acuity created a new website. Order remit: programming and implementation of a content management system.
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| December 2004 | SSC Sihltaler Sportclub Langnau | Logo Design
The "SSC Ski- und Sportclub" changed its name and is now called " SSC Sihltaler Sportclub Langnau" .
Acuity developed a new sporty logo and a fresh design for the club clothing.
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| November 2004 | Speednames Business | Promotion
Speednames is a leading registration body for domain names. The company is part of the international ASCIO Group.
Together with zoll-kommunikation.ch and ashi.ch, Acuity developed a campaign promoting the "Ten Commandments" of Digital Brand Management.
The specific measures included promotional cards for a direct mailing operation and an accompanying microsite.
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| November 2004 | Roellin-Books | Adverts
Roellin-Books is an online book store specialised in teaching aids and magazines involving the Japanese language.
Acuity developed a campaign for Roellin-Books consisting of various print adverts, accompanied by Google-Adwords Text Adverts.
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| October 2004 | Roellin-Books | Online Shop
Roellin-Books is an online book store specialised in teaching aids and magazines involving the Japanese language.
Acuity has developed a slender shop solution which met the professional requirements.
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| September 2004 | Phile | Website
Phile, an up-and-coming Japanese streetware label, made its debut with a boutique in the centre of the trendsetting Harajuku district in Tokyo.
Acuity staged the internet image of the label with the design and creation of a website which presents the label and the current collection.
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| September 2004 | Phile | Corporate Design
Phile, an up-and-coming Japanese streetware label, made its debut with a boutique in the centre of the trendsetting Harajuku district in Tokyo.
Acuity profiled the visual image of the label with the creation of a striking corporate design.
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| June 2004 | Sosei | Corporate Design
Sosei is an internationally active Japanese biopharmaceutical company, with offices in Tokyo, London and New York.
Tokyo PR agency NinePixels asked Acuity to redesign the company’s entire visual identity.
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| September 2003 | SJCC | Logo-Design
The Swiss-Japanese Chamber of Commerce (SJCC) successfully builds bridges between different business cultures and promotes bilateral relations.
Acuity developed a visual concept that built on the theme of these connecting elements and created a modular logo system that brought together all departments under a standardised corporate design.
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| September 2003 | Pfizer | Editorial Design
Internationally active pharmaceutical company Pfizer wanted to refresh its internal newsletter "Pfizer Team" for its Swiss offices.
Acuity developed a dual-language layout (German/French) in cooperation with the Balanx PR agency.
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| September 2003 | Alex Macartney | Web Design
Acuity supported well-known Swiss illustrator and comic artist Alex Macartney to bring his over 20 years of work to the web, implementing his portfolio online and showcasing the style and humour of the artist.
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| May 2003 | Schaetti | Key Visual
Schaetti AG is a leading Swiss manufacturer of thermoplastic powders widely used in the textile and automotive industries.
Under the heading "Schaetti – Dynamic Coating Technology" Acuity developed key visuals on behalf of MCC Maurer Creative Concepts AG that concisely transmitted the advertising message to increase the company’s level of recognition in the marketplace.
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| March 2003 | Agilent Technologies | Manual
On behalf of MCC Maurer Creative Concepts AG, Acuity developed and realized an easy-to-use reference work in printed form.
The "Touch Point Program" supports Agilent’s sales staff during the sales, after-sales and support processes.
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| January 2003 | CR Automotive | Key Visuals
CR Automotive Service AG is a specialist service focusing almost exclusively on the preparation of automatic gear boxes for passenger cars.
On behalf of MCC Maurer Creative Concepts AG, Acuity developed and realized key attention-getting, standalone visuals communicating CR Automotive Service’s specialized know-how.
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